La Cocina de Anita

In this project, I worked on the visual transformation of La Cocina de Anita , a Mexican restaurant with a strong traditional identity. The challenge was to modernize its image to make it more attractive and accessible to everyone without losing the essence of its roots. Through a comprehensive design that encompassed everything from the logo to the digital presence, we were able to maintain its authenticity while creating a more versatile and contemporary identity.

Logos and graphic elements

I designed a main logo with a traditional, artisanal style, reflecting the restaurant's essence. I also created customized versions for different uses, ensuring versatility in both digital and physical applications. I also selected a color palette and fonts consistent with the business's identity, providing visual consistency across all design materials.

Main illustration

As part of the identity process, I took a classic illustration of the restaurant and modernized it while maintaining its original essence. I respected the composition and traditional elements, but enhanced the details, lighting, and color palette to achieve a more vibrant and contemporary image. The result is a refreshed visual that reinforces the business's identity, combining tradition and modernity. This image became a key element of the branding, used on the website and social media to convey the business's authentic character.

Instagram and stories

To strengthen the restaurant's digital presence, I created a feed and content proposal for Instagram story highlights. Using the developed graphic resources, I designed cohesive posts that maintain an aesthetic aligned with the brand. The content strategy includes photos of dishes, promotions, and visual elements that generate engagement and strengthen the restaurant's social media identity.

Web page

As a final element, I designed a website prototype that reflects the restaurant's renewed identity, combining all the previous resources to evoke the tradition of Mexican cuisine without losing functionality and modernity. The page includes an attractive visual presentation, essential information such as location and contact information, and a responsive design for different devices.